Fragrance house

Titto Bluni

Titto Bluni was founded in 1988, emerging from the Huerta family’s textile history: a Madrid tailoring business established in 1931 became the Jause shirt manufacturer in 1974, before the family launched the brand as a men’s shirt-focused chain. Its early identity centered on men’s shirting and an Italian-influenced male fashion image; by 2011, its latest reinvention was more urban and casual while retaining a broader clothing offer. In 2010, Titto Bluni Española S.L. was absorbed and dissolved through a merger into Jause S.L., and Five Link 2005 S.L. is identified as the company operating under the Titto Bluni name. A 2011 chronology dates the brand’s first fragrance launch to 1995. In 2019, De Ruy introduced Titto Bluni Profumo Uomo and Profumo Donna. De Ruy later identified Acqua, Essenza, Uomo, and Assoluto as four emblematic fragrances, with redesigned presentation and the original fragrances retained.