Fragrance house

Tiziana Terenzi

Tiziana Terenzi traces its family business to 1968, when Evelino Terenzi and his father, Guglielmo, began with candle-making; the family later moved through scented candles into fine fragrance. Paolo and Tiziana Terenzi began developing their own project in 2010–2011, and Paolo identifies 2012 as the start of the niche fragrance brand named for his sister. Conceived as a tribute to their father and a way to express their capabilities without compromises imposed by outside clients, the brand is now owned by the siblings, the third generation of the Terenzi family. Paolo is co-founder and nose, while Tiziana is co-founder and creative director. Its identity draws on travel, nostalgia, fire, family legacy, and scents intended to evoke memories and stories; the Sea Stars collection extends that narrative through the siblings’ shared passion for the sea and sailing. Kirkè is identified as the brand’s bestseller and the fragrance that brought it the greatest visibility, with a ten-year reworking presented as Kirkè Overdose. In August 2026, the siblings described their approach as “slow perfumery,” emphasizing family heritage, artisanal work, small-producer raw materials, and avoiding compromises for growth.