Fragrance house

TNW The Natural Wash

TNW The Natural Wash was launched in September 2019 by Akshit Goel and Shivangi Goel. The Delhi-based homegrown startup began with handmade soaps, including charcoal, potato rice, oats and honey, neem, and ubtan varieties, before developing into a broader personal-care business spanning skin, hair, body, lip, and related beauty-care products. Its stated identity brings Ayurvedic principles together with natural, herbal, and organic ingredients, presenting traditional remedies in a modern personal-care format. During India’s March 2020 lockdown, the business temporarily closed and sales fell to zero before the founders restarted operations. Today, the official brand website identifies MPG Brands Private Limited as the company behind TNW and notes that it was formerly known as TNW International Pvt Ltd.