Fragrance house

To Summer | 观夏

Founded in Beijing in 2018, To Summer was publicly established in 2019 after roughly two years of research and development. Its creative identity draws on contemporary interpretations of Eastern aesthetics, art, culture, and landscapes, expressed through fragrance and broader lifestyle experiences. The brand received investment from Zenge Fund and IDG Capital in 2019, followed by a minority investment from L’Oréal’s venture capital fund BOLD in January 2024. Its fragrance work is especially associated with Yihe Jingui, whose January 2019 public launch sold out within three seconds of going live. To Summer also works across home fragrance and other scented lifestyle formats.