Fragrance house

Tom Tailor

Tom Tailor traces its origins to Hamburg in 1962, when Uwe Schröder and Hans-Heinrich Pünjer founded the textile trading company Henke & Co. The business developed through early menswear, including trousers called “Tom”; its first Tom Tailor shirts were marketed in 1972, and the Tom Tailor brand was established in 1979. Tom Tailor presents itself as a Hamburg-born casual fashion and lifestyle brand with a design identity centered on comfortable, timeless styles and coastal inspiration. Its portfolio milestones include Tom Tailor Women and Tom Tailor Kids in 1999, an e-shop in 2006, and Denim Tom Tailor in 2007. The fragrance business changed licensing partners on 1 January 2025, when Mäurer & Wirtz took over the brand licence from Luxess GmbH, with plans to continue existing core fragrance series and develop new lines. DREAM TO BE was identified as the first eau de parfum of that partnership, building on the success of HAPPY TO BE, introduced in 2022.