Fragrance house

Tomorrowland

Tomorrowland began as an electronic-music festival in Boom, Belgium, on 14 August 2005, founded by brothers Manu and Michiel Beers; its first edition drew about 10,000 people. Its identity combines electronic dance music with immersive storytelling, themed worlds, imaginative stage design, and the motto “Live Today, Love Tomorrow, Unite Forever.” Over time, it developed into a global entertainment brand spanning festivals and events, music labels, radio, education, creative projects, publishing, and lifestyle collaborations. Its international evolution included Tomorrowland Brasil, launched in 2015, and Tomorrowland Winter in Alpe d’Huez, whose first edition took place in 2019. After its Belgian and French summer and winter festivals were cancelled in 2020 because of COVID-19, Tomorrowland created the digital festival Tomorrowland Around the World. Its fragrance legacy centers on Elixir of Life, which originated with the 2016 festival theme; the scent was launched as Tomorrowland’s signature fragrance in 2016, followed by an eau de parfum in 2024.