Fragrance house

Toouch

Toouch was established in Vietnam in 2025 by co-founder Tô Chu in collaboration with perfumer Trương Chiêu Sỹ. Created and crafted in Vietnam, the brand frames fragrance as a form of touch connected to skin, memory, and deep emotion, linking present experience with remembered places and moments. Its first collection uses Vietnamese cities as its narrative framework: Smoky Graze references Ho Chi Minh City, Dreamy Nautica evokes Da Nang, and Heritage Nuzzle represents Hanoi. Smoky Graze is a coffee-centered evocation of a Saigon café and one of the brand’s first five fragrances, making it an early expression of Toouch’s place-based approach. The brand’s visual identity extends this cultural focus through bottles that pair square and round forms, referencing the Vietnamese idea of “round sky, square earth.”