Fragrance house

Tree Hut

Tree Hut launched in 2002 and is owned by Naterra International, the family-owned personal-care company founded in 1923. Its identity is built around inclusive, sensory self-care, with colors, scents, and textures designed to be mixed and matched. Customer participation has marked important moments in the brand’s story: in 2020, customers’ scrub collections gave rise to the “scrub stack,” while in 2021 the “goop pull” brought Tree Hut scrubs prominently into social content. The brand posted its first TikTok in June that year. On December 29, 2025, Tree Hut introduced “Uncontain Yourself,” a new identity spanning its logo, packaging, website, and social presence, with the logo inspired by the texture of a scrub’s goop pull. Shea Sugar Scrubs remain its signature product family, and Vanilla Shea Sugar Scrub is listed as the brand’s number-one sugar scrub, making vanilla a notable fragrance reference within its current range.