Fragrance house

Tree Of Life

Tree Of Life is a niche-perfumery fragrance brand launched in 2023 under Brocard Group, whose corporate history dates to 1991. Its concept treats the Tree of Life as an aromatic embodiment of the interconnection of five elements, expressed through metaphysical tree imagery and elemental themes. Holy Herb, also launched in 2023, is a prominent expression of this identity, built around an herbalist’s garden and the idea of a “Tree of Calmness”; Bertrand Duchaufour is credited as its perfumer. Brocard’s fragrance history includes a move toward collaboration with leading European perfumers in 2014, including Duchaufour, followed by the 2017 launch of its first niche-perfumery collection, Cosmogony. Additional Tree Of Life editions were recorded in 2024.