Fragrance house

Trend Perfumes

Trend Perfumes is a Dubai-based perfume house launched in 2017 by Mohammed Mahmoudi. Its creative identity centers on storytelling through scent, artistic craftsmanship, originality, and compositions intended to express individuality and emotion; its positioning rejects reproductions of popular fragrances in favor of perfumes with their own identity. By November 2022, the house had launched the Voyager and Piano Box collections and introduced the three-fragrance Icarus Collection at Dubai’s BeautyWorld Middle East. Icarus is described as the brand’s signature scent, while the collection draws on the themes of flight and freedom through a myth-inspired unisex concept. All three Icarus fragrances were attributed to CFF perfumer Christian Calabro.