Fragrance house

Turath

Turath is Dubai Turath, a unisex fragrance launched by Nabeel Perfumes in 2019 for The Spirit of Dubai’s ultra-niche collection. Nabeel Perfumes was founded in Aden in 1969 by Asghar Adam Ali Al Attar. The Spirit of Dubai came into existence in 2015 as a project envisioned by Al Attar; its first-generation niche collection launched that year, followed by a second-generation ultra-niche collection in 2016. The line draws on Dubai’s sea, desert, horses, oud, hospitality, skyline, traditions, and rituals, presenting the city through the contrast between ancient tradition and cosmopolitan modernity. Turath applies that concept to a fragrance combining Dubai’s ancient traditions, heritage, and rituals with its modern culture. In March 2019, The Spirit of Dubai launched Shumukh, a bejewelled unisex perfume created with Al Attar as lead perfumer. The Spirit of Dubai is described as a subsidiary of the Nabeel Group of Companies.