Fragrance house

Tuvaché

Tuvaché is a New York-based fragrance company founded by Bernadine Angus in 1933. Its name comes from Madame Tuvaché, a character in Gustave Flaubert’s Madame Bovary. Germaine Monteil purchased Tuvaché, Inc. in 1959; after Germaine Monteil was bought by British American Tobacco in 1968, Tuvaché was included in BAT’s British American Cosmetics holding company in 1970. The Tuvaché trademark was acquired by Irma Shorell, Inc. in 1999, and by 2013 the brand was part of Hypoluxe, Inc., which presented it through a revival of long-lost fragrances alongside newer releases. The brand’s fragrance history includes Jungle Gardenia, introduced in 1933 and described as its best-known perfume. That gardenia identity continued in Gardenia 1933, identified in 2013 coverage as a best-seller, while Gardenia 2012 offered a modern interpretation. The revival also included Nectaroma, named after a 1960 Tuvaché fragrance.