Fragrance house

Tweed

Tweed is historically tied to Lenthéric, the Paris perfume and cosmetics house founded by Guillaume-Louis Lenthéric, whose business began at 245 Rue Saint-Honoré in 1885 and started selling perfumes by 1888. Lenthéric evolved from hairdressing and floristry into perfume, cosmetics, and toiletries, developing the Parfumerie des Orchidées identity and exporting from France to Britain, Europe, and the Americas. Launched in 1933 as the export-market name for Lenthéric’s Risque-Tout fragrance, Tweed became Lenthéric’s American flagship and was described as the company’s most successful fragrance in English-speaking markets. E. R. Squibb & Sons acquired Lenthéric in 1928, and in 2004 AVI subsidiary Indigo Cosmetics acquired the global rights to the Lenthéric trademark. Tweed is classified as a floral woody musk, with a woody, earthy, chypre-like character.