Fragrance house

twentysecondofmay

twentysecondofmay is an independent European niche fragrance house founded in Stuttgart in 2023 by Luisa Grassl and Morgan Fassbender. Its name refers to 22 May 2015, the date the founders say their relationship began. The brand concept first took shape in 2019, when they developed initial ideas in Grassl’s childhood bedroom, and they committed to realizing the project in 2023. twentysecondofmay launched on 22 March 2025 after approximately two and a half years of development. The house frames scent as a bridge between past and present, nostalgia and renewal, with the aim of preserving and creating memories connected to identity, relationships, places, and encounters. Grassl brings perfumery training and perfume-buying experience, while Fassbender contributes aesthetic direction. Its public identity presents each fragrance as a distinct narrative shaped by relationships and memory.