Fragrance house

Twisted Lily

Twisted Lily began in 2013, founded by fragrance-industry veterans Eric Weiser and Stamatis Birsimijoglou. It developed as a Brooklyn fragrance boutique and apothecary devoted to personal discovery across niche, indie, natural, and hard-to-find fragrances from around the world. Its public identity is rooted in multi-brand curation and an intimate approach to exploring scent, conceived as something more engaging than simply ordering a product or sample online. At the end of March 2020, Vicken Arslanian, founder of Europerfumes, took over the business from former owner Eric Weiser. After the Brooklyn boutique closed during the pandemic era, Twisted Lily prioritized its digital presence while retaining its name and Brooklyn identity.