Fragrance house

Uermi

UERMI, a phonetic Italian expression meaning “Wear Me,” was officially launched in September 2013 as a Made in Italy brand in both concept and manufacture. Created by Italian creators Aurora Carrara and Palmiro Péaquin, who are also identified as its artistic directors, the brand connects perfume with clothing textiles: both are worn on the skin, express personality, and evoke memories. Before UERMI, Péaquin entered artistic perfumery in the mid-1990s by opening Bazaar des Senteurs in Courmayeur, Italy; that experience evolved into the creation of the brand. In 2019, UERMI introduced new fragrance and packaging designs while retaining its perfume-and-fabric philosophy. Its olfactive wardrobe translates materials including velvet, silk, tweed, cashmere, denim, and leather into perfumes through collaborations with multiple international perfumers. The Solaro Collection launched at ESXENCE in Milan in 2022 as a tribute to Italian Dolce Vita and summertime, followed by 70’s Mood at the 2023 event, conceived around the cultural and creative atmosphere of the 1970s. EX LATEX originated in 2015 as XX LATEX by Antoine Lie and was later reissued with Lie and Luca Maffei in a no-alcohol, no-solvent format. The current website identifies Cofracol s.r.o. in Prague as its owner and operator.