Fragrance house

Uni

Uni is an Australian-founded body-care brand created by Alexandra Keating and launched in February 2022. Keating developed the concept after visiting the Great Barrier Reef, where concerns about reef damage and personal-care pollution led her to pursue an ocean-conscious approach. The brand’s identity combines ocean-linked formulations and marine-derived actives with refillable packaging and a “blue beauty” focus on reducing environmental impact. Creative director Marc Atlan shaped Uni’s visual and packaging direction, including its modular refill system and custom-embossed pumps. In July 2025, Uni announced a strategic investment round led by Break Trail Ventures, with participation from L’Oréal’s corporate venture fund BOLD, Mazdack Rassi, and Adwoa Aboah; the investment supported the brand’s entry into Ulta Beauty’s U.S. retail network. Uni entered fine fragrance on April 3, 2026, with Eau de Fraîche, a two-scent, water-based collection. Ischia Sunset extends the signature of Uni’s 24-Hour Body Serum, while Rain offers a newer, fresher expression of its skin-centered fragrance direction.

Brand ratings

Scent7.6 / 10
Longevity— / 10
Projection— / 10
Atomizer— / 10

Leading notes

cedarwood (3)driftwood (3)fig (3)lotus (3)ozone (3)petrichor (3)rain (3)ambrette seed (2)

Leading accords

clean (3)earth (3)fig (3)aquatic (2)mineral (2)musk (2)citrus (1)coconut (1)

Explore Uni

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