Fragrance house

Unique'e Luxury

Founded in 2017 by Muhammet Serhat Okyay and Selim Özen, Unique’e Luxury is an independent Turkish-American fragrance house rooted in Türkiye and associated creatively with California. Its identity is built around distinctive individual compositions rather than a single formula, presented as Extrait de Parfum. The house’s first collection arrived in 2018 with Chypre Toscano, Aphrodisiac Touch, Woud and Mood, Hidden Accords, Istanbul, and Izmir; the fragrances were created with Sylvain Cara, Jorge Lee, and Bihter Türkan Ergül alongside the founders. In 2021, Crush On Me was composed by Gökhan Şimşek in collaboration with EPS Fragrances and was described as helping the brand’s fragrance language reach a wider international audience. Crush On Me, Kutay, Beverly Hills Exclusive, and Akdeniz were identified as critically recognized masterpieces, while Chocolate Makes Me Happy and Istanbul were identified as best sellers. Its later creative evolution includes Chicelle, presented as a combination of British elegance and French artistry.