Fragrance house

Unique Luxury

Founded in 2017 by Muhammet Serhat Okyay and Selim Özen, Unique’e Luxury is an independent Turkish-American fragrance house designed and headquartered in California and made in Türkiye. Its creative identity emphasizes distinctive, personal compositions and individuality rather than passing trends. Every fragrance is made as an Extrait de Parfum, with the bottle, glass, finish, and presentation treated as part of the fragrance experience. The house’s first collection was created in 2018 in collaboration with several perfumers. Its 2023 catalogue records Mashumaro and Mangonifiscent as releases, while listing Zen’gi and Woud & Mood Absolute as planned launches for that year. The available evidence presents Unique’e Luxury as a house built around multiple Extrait de Parfum compositions rather than one established signature scent or fragrance family.