Fragrance house

United Colors

United Colors is the United Colors of Benetton brand, whose intellectual-property rights are held by Benetton Group S.r.l. The Benetton story began with knitwear produced and sold in 1955; Benetton Group was founded in 1965. Its identity brings together style, colour, authentic fashion, quality at affordable prices, sustainability, tradition, innovation and internationalism. In 1982, photographer and art director Oliviero Toscani began collaborating with Benetton, and his campaigns addressed AIDS, racism, religious tolerance and social diversity. Colors magazine was created in 1991 by Toscani and Tibor Kalman with the message that diversity is good; Fabrica, Benetton Group’s Communication Research Centre, followed in 1994. Fragrance entered the brand in 1987 with Colors of Benetton. Other documented fragrance names include Tribu, Hot & Cold, Paradiso Inferno and B.United. On November 19, 2013, Benetton Group and Puig announced a long-term global license, effective January 1, 2014, for Puig to create, develop and distribute new United Colors of Benetton fragrance lines.