Fragrance house

Us Army

US Army’s documented fragrance venture dates to March 2014, when Atlas Beauty Group signed a five-year fragrance license with the US Army in partnership with Beauty2Market; the initial range was scheduled to launch in May that year. The project was a licensed brand collaboration rather than the acquisition or sale of an independent fragrance house. In later retail and reference listings, Commando by New Brand is identified as formerly known as US Army, marking a naming transition under New Brand.