Fragrance house

V.V.LOVE

V.V.LOVE is a proprietary fragrance brand founded in 2019 and operated end-to-end by Zhejiang Jinghui Cosmetics Share Co., Ltd., a China-based fragrance manufacturer. The brand sits within Jinghui’s evolution from a fragrance manufacturer established in Yiwu, Zhejiang, in 2008 into a vertically integrated business with its own consumer label. Its scope brings together consumer fragrance development, packaging, production, sales, and channel management, while its trademark covers perfumes, perfumery, eau de cologne, eau de toilette, body sprays, essential oils, and related personal-care products. The 2019 launch was accompanied by U.S. FDA registration and GMP certification, and the mark was filed in the United States on August 1, 2019, before registration on April 14, 2020.