Fragrance house

Valjues

Founded in Cologne in 2021 by Jennifer Hey and Heidi Jahn, Valjues treats perfume as an art form and an expression of personal identity. Its fragrances are handmade in Germany, vegan, and gender-neutral, reflecting an emphasis on individuality, freedom from convention, and the emotions, memories, and personal moments that scent can evoke. The brand has developed its fragrance identity through named collections including Clean & Silky, Dusk Till Dawn, Soft & Sensual, and Whipped & Creamy. Its first fragrance, 12 | TWELVE, is described as a staple for Valjues and belongs to the Clean & Silky collection; it is presented as a clean fragrance suitable for layering.