Fragrance house

vegetaldobrasil

Vegetal do Brasil traces its business lineage to a pharmacy opened on 31 December 1949 in Cariús, Ceará, by Jonas Oliveira Lopes, who developed natural remedies with his 14-year-old son, Jourdan. In 2016, Jonas Oliveira Neto and his wife, Isnaênia, changed the family company’s business model; the company later created Vegetal do Brasil as another brand. Vegetal do Brasil has a Brazilian, nature-oriented identity centered on natural extracts and vegetable oils, with a retail presentation that states its products are not tested on animals. Its wider corporate identity emphasizes cosmetics inspired by nature, natural ingredients, well-being, sustainability, and sensory experiences.