Fragrance house

Velixir

Founded in Indonesia in 2025, Velixir was established by two brothers with a shared interest in fragrance and an ambition to present Indonesian perfumery to audiences beyond the country. The brand frames its identity around modern perfumery and accessible luxury, while its fragrance names draw on mythology and legendary figures—a recurring house theme. Icarus initiated Velixir’s fragrance range, and a 2026 retailer profile reports it as the brand’s fastest-selling fragrance.