Fragrance house

Venti4

Founded in Milan by German-born Eve Neuberger, Venti4 is an Italian fragrance brand whose first collection was reported in December 2021. Neuberger conceived it as a personal experience and a tribute to Italy, her adopted home, drawing on her background in fashion, beauty, and well-being. The brand’s early creative language translates Italian lifestyle, landscapes, memories, and regional experiences into scent, with its first four fragrances associated with Italian colors and personal meanings. Its public identity focuses on lived time: fragrances are presented as companions to different moments within a 24-hour personal experience, alongside values of discretion, authenticity, mindfulness, and humanity. Venti4 is divided into a Classic Edition and an Atelier Edition, the latter arising from a collaboration with designer Stéphane Roches and connecting art, color, and Italian lifestyle. The Classic Edition comprises the four-part color collection Bianco, Verde, Rosso, and Vorrei. Vorrei expresses Neuberger’s beginnings in Italy and the Emilia-Romagna experience that inspired the brand’s first collection.