Fragrance house

Verb

Verb is a haircare brand rooted in self-expression and born at Birds Barbershop. Verb Products launched in January 2011, after Birds Barbershop co-founders Jayson Rapaport and Michael Portman developed their own line when existing salon products did not suit the shop’s affordable salon model. The business grew from a product line made for Birds Barbershop into a broader hair-products company distributed through national beauty retailers and salons. Its creative identity emphasizes individuality, uncomplicated haircare, and hair as a form of self-expression; its formulas are clinically tested, vegan, and cruelty-free. Karly Hand helped shape that identity by co-founding the line with the barbershop owners and leading its naming, visual identity, product creation, line planning, and campaigns for six years. By 2021, Verb was owned by Moroccanoil.