Fragrance house

Verbena

Verbena began in 2013 as a mother-and-daughter venture created by Pilar Velásquez and María Camila Villegas. The Colombian brand frames personal-care routines as small ceremonies of care and wellbeing, combining natural and active ingredients to connect body, mind, and spirit. Its legal entity, Verbena Cuidado Ancestral S.A.S., was registered in Medellín on 2 December 2014. Fragrances form part of Verbena’s broader home-and-wellbeing offering, alongside its emphasis on everyday rituals and holistic care.