Fragrance house

Vero Profumo

Vero Profumo was founded in Switzerland in 2007 by Vero Kern, who launched the brand with three perfume extracts: Rubj, Onda, and Kiki. Before creating it, Kern studied pharmacy, worked for Swissair, developed an interest in aromatherapy, and studied perfumery in Paris with Monique Schlienger at Cinquième Sens. She developed the scent line over five years, blending fine ingredients in a style inspired by traditional perfumery and informed by lived experience. The original extracts were followed by eau de parfum versions, then by Mito, Rozy, and Naja. Released in 2017, Naja marked the brand’s tenth anniversary. Kern died on 18 December 2018. Campomarzio70, Vero Profumo’s global distributor since its beginning, continues that relationship after Kern’s death. The brand’s fragrance identity is associated with Kern’s original extract-based launch collection, including Rubj and Onda.