Fragrance house

Veronique Gabai

Véronique Gabai-Pinsky launched her eponymous fragrance and lifestyle brand in 2019, following senior roles at L’Oréal, Guerlain, Giorgio Armani, The Estée Lauder Companies, and Vera Wang. Rooted in her French and Mediterranean heritage, particularly the Côte d’Azur, and informed by her New York experience, the brand spans perfume, beauty, accessories, and jewelry, with an emphasis on nature, humanism, hedonism, and sensoriality. During the COVID-19 pandemic, it introduced AROMA, a collection at the intersection of perfumery and aromatherapy that extended the brand’s identity from sensory expression toward fragrance-associated wellbeing. Noir de Mai, a dark, rebellious rose fragrance, was repeatedly selling out in December 2019.