Fragrance house

Vért

Vért is an Indian personal-care brand founded in 2011 by Anupama Malhotra. Its identity is built around fresh, handmade cosmetics and natural, organic personal care spanning skin, hair, body and beauty. The name refers to “green was born” in French, reflecting principles that include vegetarian formulations, no animal testing and recyclable packaging. The offering spans soaps and scrubs, hair care, skin care, body care, vegan makeup and fragrance. Vért operates as a privately held company under the legal entity Vert Home & Personal Care Pvt. Ltd. Its fragrance selection includes Love Potion, a solid perfume highlighted as a best seller.