Fragrance house

Vetyver (Malizia)

Malizia is a brand of the Italian personal-care company Mirato, founded during the 1960s by Corrado Ravanelli. Launched in the late 1970s or early 1980s as Malizia Profumo d’Intesa, it began as a line of perfumed deodorants aimed initially at young women. Its early identity was shaped by the advertising jingle “Malizia profumo d’intesa,” which accompanied the launch and became closely associated with the brand. Malizia later developed into an umbrella brand spanning differentiated personal-hygiene and home-care lines for women, men, young people, and families. Its fragrance history includes Malizia Uomo Vetyver, a men’s woody-aromatic fragrance launched in 1988 and centered on vetiver, with citrus, spicy, and woody facets.