Fragrance house

Vicioso Studios

Vicioso Studios is a German fragrance brand established in 2023, founded and built by Hendrik Heitmann and Maximilian Wolf Becker. Its origin story places the idea in summer 2023, when the founders set out to create a modern German-language brand for inspired fragrances with a more polished presentation. After testing scents with friends and family, they launched an online shop and formalized production and brand operations; Vicioso GmbH was incorporated in Hamburg on 13 October 2023, with a business covering perfumes, cosmetics and scented candles. The brand’s identity centers on transparency, accessible luxury, molecule fragrances and functional fragrances, expressed through a deliberately reduced presentation of perfume. Its Collection Épure is presented as the molecule-fragrance collection. During 2025, Vicioso expanded into developing and producing complete fragrance lines for other brands. In 2026, the founders announced that the regular online shop would close after a final sell-through as the business concentrated its limited capacity on fragrance development and production for other brands.