Fragrance house

Victoria Beckham Beauty

Victoria Beckham Beauty launched in September 2019 as a beauty spinoff of Victoria Beckham’s fashion business, founded by Victoria Beckham and Sarah Creal. Its debut was an 11-piece makeup set centered on a smoky-eye look. At launch, the brand emphasized ingredient transparency, a clean-beauty approach, recyclable packaging, and products designed for women by women. Its stated identity combines discipline with creative spirit, with an emphasis on colour, design, detail, innovation, and luxury. In 2019, it expanded beyond makeup into skincare through a collaboration with Augustinus Bader, a partnership reported as ongoing in 2023. The parent company encompassing the fashion and beauty businesses is described as a joint venture between Victoria and David Beckham and Simon Fuller’s XIX Entertainment. On 29 September 2023, the brand introduced a standalone fragrance collection of three genderless eau de parfums: Portofino ’97, Suite 302, and San Ysidro Drive. Developed with perfumer Jérôme Epinette, the scents draw on personal travel and relationship memories, while the launch used editorial, portrait-led imagery created by Beckham and Steven Klein. Portofino ’97, labeled a best seller by the brand, recalls the couple’s first getaway to Portofino and the beginning of their romance.