Fragrance house

Villa Floriani

Villa Floriani traces its origins to a family enterprise in the foothills of Italy’s Dolomite Mountains, where a plant-focused science and creative hub emerged approximately 35 years ago. The family has handcrafted natural skincare solutions in Italy for more than three decades, and second-generation members are involved in shaping the independent, family-run business. Today, Villa Floriani focuses on conscious natural skincare, bringing together Italian botanical ingredients and phytocosmetology in products conceived and crafted at the family villa in northern Italy. Its approach emphasizes artisan production, ingredient traceability, vegan and cruelty-free positioning, and made-in-Italy production. The Villa Floriani trademark record dates its first use anywhere and in commerce to December 31, 2004.