Fragrance house

violetta

Violetta Cosméticos was founded in 1978 by Violeta Montero, who began the venture at age 50 in a garage in Buenos Aires Province. The original business focused on producing and selling cosmetics for the whole family, and the brand subsequently reached customers across Argentina through a catalogue-based direct-sales network. Argentine in identity, Violetta remains rooted in values associated with its founder, including inspiration, commitment, trust, perseverance, transparency, and closeness. In March 2025, the company was working to change its slogan to “Tu esencia es nuestra esencia,” a communication platform centered on personal identity and closeness.