Fragrance house

Vitabella

Vitabella is presented as a United States fragrance brand whose fragrances are designed, packaged, and produced in-house in Seattle, Washington. Its publicly documented fragrance activity dates to 2024, with additional editions recorded in 2025. The brand’s identity focuses on niche perfumery and experimental combinations intended to create distinctive personal scents. Sebastian Gillbanks describes fragrance-making as a pursuit developed alongside his work as a physical therapist; he lives in Seattle and operates the TopNotes YouTube channel, an activity linked to Vitabella’s development. A 2025 example is Hero Eau de Parfum, a limited unisex release inspired by the spirit of a classic cinema hero, with toasted hazelnut, chocolate, cedarwood, tonka bean, and vanilla among its central elements.