Fragrance house

Viva Cappio

Viva Cappio is a fragrance brand of Hunca Cosmetics, a Turkish family cosmetics company founded in Istanbul in 1957 by Adnan Hunca. Hunca developed its identity around perfumes and fragrances and lists Viva Cappio among its long-established brands. Associated with Hunca’s women’s fragrance activity, Viva Cappio has an earthy-chypre profile. During 1986–1990, the fragrance reached 480,000 domestic sales and helped finance Hunca’s management building and Çerkezköy facility. It was also identified as one of the perfumes that carried the company forward.