Fragrance house

Vivamor Parfums

Founded in 2018 as a sister brand of Navitus Parfums, Vivamor Parfums is a niche fragrance house built around extrait de parfums and a gender-neutral identity. Its name combines the Latin-influenced words “Viva” and “Amor,” meaning life and love. The house works through collaborations with established perfumers, including Sidonie Lancesseur, Bertrand Duchaufour, Jorge Lee, Jérôme Di Marino, Christian Carbonnel and Bérengère Bourgarel. In 2020, Jorge Lee created the eponymous Vivamor in collaboration with Rashed Belhasa of Money Kicks. Main Character was developed under Steven Gavrielatos’s creative direction with perfumer Cristian Provenzano and sold out in two hours.