Fragrance house

Vivinevo

Founded in France in 2009, Vivinevo began operating in Brazil in 2012. Its identity brings together art, fashion and emotion, treating perfume as a form of personal creative expression. The brand’s earlier positioning was French-inspired, left-bank salon fragrance, alongside an early adoption of a fast-fashion approach to perfume. In 2016, perfumer Georges de Lignerolles created 憧憬·蓝, drawing on French botanical materials, French aesthetics and regional cultural influences. Vivinevo’s international milestones include entry into the ASEAN market in 2016, a Malaysia branch in 2022, branches in Indonesia, Thailand and Vietnam in 2023, and a Madrid flagship in 2024. Lonkoom is identified as Vivinevo’s parent company. Its recorded fragrance releases span 2012 to 2022, without evidence of a single signature scent.