Fragrance house

vizzelacosmeticos

Vizzela was founded in 2019 by cousins Aline Waiser and Mariana Piccolomini with other partners, emerging from a family cosmetics business that had previously produced for other brands. Before creating their own brand, the founders had nearly 15 years of experience in contract cosmetics manufacturing. Vizzela began with basic makeup categories and later expanded into skincare as consumer behavior changed during the COVID-19 pandemic. Its identity centers on Brazilian origin, vegan makeup, diversity, individuality, and freedom of expression, with the Pandacórnio mascot presented as a central symbol. Aline Waiser also shaped Vizzela’s public creative identity through personalized influencer press kits, digital storytelling, and a brand voice that treats Vizzela as a character with its own humor. At its fifth anniversary in 2024, Vizzela introduced Cheirinho de Vizzela, its first fragrance item, expanding from its makeup-led identity into fragrance.