Fragrance house

Voyage Royal

Voyage Royal is an Italian fragrance brand created by Venice Olfactory, whose four-fragrance debut collection, Scents of Lost Kingdoms, launched in October 2021. The line was Venice Olfactory’s first in-house project after the creative company had worked on licensed fragrance projects for Blauer USA and La Martina. Venice Olfactory was established in 2015 by Lorenzo Vidal, and its creative practice joins artistic perfumery with product design, packaging, communication, and collaboration with professional perfumers. Voyage Royal presents fragrance as an olfactory journey toward lost kingdoms, drawing on historical men and women, noble families, and the past; its inaugural compositions are associated with William I, Henry VII, Lucrezia Borgia, and Vlad Tepes III. The collection was created in collaboration with Sophie Truitard, Jordi Fernandez, Luca Maffei, and Cyrill Rolland. The wider Venice Olfactory project draws on Venetian art and culture and sits within Mavive, the Vidal family group, as a creative laboratory.