Fragrance house

VT x BTS

VT x BTS is a collaboration between VT Cosmetics and BTS, rather than an independently founded fragrance house. Its history is rooted in VT Cosmetics, which records the establishment of Gonsen in 2010 and the launch of the VT brand in 2016. A BTS advertising-model and collaboration-product agreement followed in 2017, with a BTS collaboration lineup launched in 2018. In 2019, VT x BTS released a second edition, while VT Cosmetics received a Red Dot Design Award and merged with its parent company, taking the name VTGMP. The collaboration’s fragrance project, L’ATELIER des SUBTILS, launched in 2019 as a seven-version aromatic collection, with its South Korean release beginning on June 20. Created with perfumer Frédéric Burtin and based on images of the seven BTS members, the collection was associated with repeated sell-outs at Korean pop-up stores, global delivery activity, and overseas pop-ups. VT combines trend-oriented style with enduring beauty and a focus on strengthening the skin’s basic resilience.