Fragrance house

Walter Maiorano Parfums

Walter Maiorano Parfums was founded by Walter Maiorano when he was in his early twenties, following an interest in fragrance that began at 14. The brand treats personal emotions and experiences as creative material, with Maiorano serving as its founder and central creative identity; its creations are presented as bearing his personal signature and bringing tradition into dialogue with modernity. The brand’s first documented fragrance activity dates to 2023, and perfumer Andrea Marcoccia is identified as working with Maiorano on its fragrances. Sweet Dream, dated to that year, is identified as the debut fragrance and belongs to an oriental-vanilla family. Blasfamous, also launched in 2023, offers a distinctive documented concept: recreating the aroma of Malvasia di Manduria grape must. In 2024, Purple Blood reinterpreted iris through floral references and industrial accents. The stated olfactory identity joins individual expression and emotional storytelling with classical perfumery traditions and contemporary experimentation.