Fragrance house

Waref

Waref is a Saudi fragrance, cosmetics, and oud brand based in Riyadh. Its project began around 2016, when three businessmen considered creating locally made perfumes before shifting, after study, toward products intended to meet higher standards. Waref launched its first fragrance collection online in February 2018. From its planning stage, the brand gave each fragrance a distinct identity and treated perfume as connected to personality, memory, and emotion.