Fragrance house

Waterclouds

Waterclouds is a Swedish haircare brand with roots reaching back to the 1960s, when three colleagues from the hairdressing industry developed a shampoo intended to offer greater caring properties. The Waterclouds brand launched in 2001 with a range created for salon-quality use by professional hairdressers and stylists. Its identity centers on professional haircare, with hydration and moisturization serving as the stated focus across all hair types. The brand was developed by INZO Lars Bratt AB, founded in 1996 by Kent Lundmark, Niclas Bratt, and Stefan Fall. In 2021, Lyko acquired the company and Waterclouds, placing the brand within Lyko’s own-brand portfolio while retaining its professional haircare positioning.