Fragrance house

WAW

WAW COLLECTION is an Italian design brand founded in 2019 by Fernando Correa, who also serves as its creative director. Based in Italy, the brand works across lamps, furniture, accessories, and contemporary objects, with an approach centered on emotional and sensory experiences that evoke wonder. Correa established the brand after an international career in retail and interior design. In March 2020, WAW COLLECTION introduced BE WATER Lamp, its inaugural furnishing-accessories collection, designed by Correa and inspired by the four natural elements. Fragrance forms an ambient extension of this work rather than a conventional fine-fragrance line: in collaboration with Integra Fragrances, WAW created bespoke scents for Water, Fire, Air, and Earth to extend the lamp’s multisensory experience. BE WATER is associated with a marine, salty, mineral scent, while BE FIRE offers a dark, smoky, woody, leathery, and spicy interpretation of fire.