Fragrance house

Wayfarer

Wayfarer is an independent perfume and publishing house created by a husband-and-wife duo after years of travel. Its work is intended to revive slow travel through tangible products inspired by cities the founders have explored, loved, and called home. The brand brings together unisex perfumes, travel guides, and journals, treating scent as a way to recall places, experiences, and memories. The perfume concept grew from a founder’s more than five years living in Europe and a visit to Grasse, France, where the city-inspired collection was conceived. Wayfarer’s debut perfumes are unisex, city-inspired, and handcrafted in Grasse, designed to evoke destinations rather than follow a single-note or single-family identity. An October 11, 2024 origin article presented that debut collection as forthcoming later that year.