Fragrance house

WelleCo

WelleCo is an Australian-born wellness company founded by Elle Macpherson in 2014 after her personal wellness journey. The brand developed from a formula created for Macpherson by nutritionist Dr Simone Laubscher, which became the basis for WelleCo and its first major product, The Super Elixir Greens. Launched publicly through Selfridges in May 2014 as a green-food supplement formulated with Laubscher, The Super Elixir remains closely associated with the company’s product identity. WelleCo combines health, beauty, plant-based nutrition and conscious lifestyle choices around the idea that beauty is achieved through wellness. Macpherson has shaped the brand as co-founder and creative director, alongside roles as shareholder and board member. WelleCo marked its tenth anniversary on 28 March 2024 as a company in the ingestible wellness and beauty category.