Fragrance house

Western Valley

Western Valley Avenue London is currently placed within Joliesse Flair Perfume’s group of fragrance brands and is associated with an identity combining Eastern and Western character. Its earliest located corporate trace is a predecessor company record naming a United Arab Emirates national as a director appointed on 23 January 2008. A UK company bearing the brand name was incorporated in St Albans on 31 January 2014, classified for cosmetics and toiletry retail, and dissolved on 13 April 2021. In 2015, Western Valley Avenue London was identified as an Al Battash Concepts brand, with Azure included in its collection; Al Battash Concepts is also identified as the brand’s parent company in fragrance reference listings. Its catalog includes a numbered Signature Collection spanning Signature I through Signature X.